Yttrium invests in eStoreMedia
eStoreMedia – software supplier to Fortune 500 brands completes $30m fundraise
- Kennet Partners and Digital+ Partners are first external investors in the company
- Investment will be used to advance digital shelf automation technology and expand into new geographies
June 2021: eStoreMedia, the digital shelf software for Fortune 500 brands has raised $30 million in its first fundraise through investment by Kennet Partners and Digital+ Partners. The firm, which already counts many of the Fortune 500 brands as its clients, will use the investment to accelerate eStoreMedia’s digital shelf automation suite for brands, as well as for expansion into new markets.
This is the first external investment in the company and both investors have significant experience in building SaaS and B2B focused businesses as they look to accelerate their growth. Kennet Partners is a leading European technology growth equity investor focused on bootstrapped and capital efficient companies, and it has invested alongside Digital+ Partners, a leading growth equity investor focused on B2B technology companies.
In addition to the $30 million invested in the company, eStoreMedia plans to bolster its Board of Directors with leading industry experts to support and drive the company’s international growth strategy as it looks to expand into the US market and accelerate in existing markets such as the UK, Mexico, Poland, and the DACH region.
eStoreMedia uses the knowledge of branding experts combined with tech engineers to develop solutions which change the way brands, and their e-commerce retail partners, work together. It creates seamless platforms for integrated analytics, e-content automation, and shopper research for ultimately better brand positioning and consequently sales. It has a global footprint with over 1000 e-retailers and hundreds of global brands.
Bartosz Kielbinski, founder and CEO, eStoreMedia, said: “We are extremely excited about the opportunities our new investment will bring. We plan to accelerate our vision of creating the most complete Digital Shelf Automation platform for brands, revolutionizing how they manage their e-commerce retail partners. We recognise the value of our people and the expertise we have from a branding perspective which makes us unique when it comes to developing technology which makes a difference. This new investment is exciting for our global teams as we can make even more great ideas come to life.”
Hillel Zidel, Managing Director, Kennet Partners, said: “eStoreMedia is a great example of the type of bootstrapped B2B SaaS company that we love to invest in. We see huge potential in the business: they are revolutionising how brands manage e-commerce and have ambitious plans for tech development which will retain their industry leading offering. We look forward to working with the team as they embark on the next stage of growth.”
Dirk Schmuecking, Partner at Digital+ Partners said: “We have been thoroughly impressed by eStoreMedia’s accomplishments to date and look forward to supporting the team’s growth strategy to become the category leader for digital shelf analytics. With the new financing, eStoreMedia is well-positioned to accelerate product roadmap opportunities, attract further top talent and scale up the go-to-market organization globally.”
eStoreMedia was advised by Michal Frys and CP Legal. The investor consortium was advised by Goodwin as legal advisor, Smith & Williamson and Code & co as financial and technical advisors respectively.
eStoreMedia provides an e-commerce automation suite that helps Fortune 500 Brands accelerate online sales. eStoreMedia’s suite of SaaS tools integrates Digital Shelf Analytics, Product Information Management and Al?based Research Methodologies to streamline e-commerce processes and drive Perfect Store implementation across thousands of online e-retailers in over 50 markets globally.
About Digital+ Partners
Based in Frankfurt and Munich, Germany, Digital+ Partners is a leading technology growth equity investor focused on European and US technology companies with over €500 million assets under management. Digital+ Partners aims to support ambitious entrepreneurs build global technology leaders, providing them with strategic advice and long-term financial support to help them define and execute their growth plans. Digital+ Partners focuses exclusively on B2B technology companies and leverages a deep corporate network to help portfolio companies access new markets and build new partnerships. For more information please visit: www.dplus.partners
About Kennet Partners
Kennet is a leading international growth equity firm that invests in high-growth companies in Europe and North America. The firm supports entrepreneurial technology businesses with expansion capital to accelerate growth and build exceptional shareholder value. Kennet is an experienced investor with approximately $1 billion of cumulative funds under management. For more information: www.kennet.com.
Kennet’s successful investment model focuses on bootstrapped companies which are often founder-managed and have previously received little external investment. Kennet provides knowledge, contacts and investment to SaaS companies where there is significant potential for growth. Other recent investments by Kennet include Onfleet, Grip, Provar Testing, Scoro, LoyaltyLion, eloomi, receiptbank and Nudge.
Kennet Partners Limited is authorized and regulated in the United Kingdom by the Financial Conduct Authority.